About Her

For the fashionable, the flirty, the cheeky or just the downright sexy….
Seduce is the label coveted by fashionista's everywhere!

The Seduce girl is effortlessly chic, and loves to mix and match her outfits to express her fabulous personality.

Synonymous with exclusive prints and distinctive design, Seduce’s naturally sexy womenswear is made from the finest quality fabrics and finishes.

Whether you are shopping with friends, out to lunch, having cocktails at dusk or getting ready to kick up your heels on the dancefloor, Seduce’s array of gorgeous dresses, camis, skirts, tops and pants will leave you feeling fashionable and confident and ready to shimmy on the dance floor all night long!

Seduce’s winter collection features bold prints, textured fabircs, sequins, power shoulders and jewels….all perfect to bring out your inner diva; even as the weather gets colder.

Seduce’s signature dresses and cocktail-wear reflect glamour and individual sophistication, leaving your wardrobe worthy of stepping out of a limousine into a trendy bar or the hottest nightclub.

Seduce is seductive in nature and glamorous in appearance, turning heads wherever it is worn.

For a wardrobe that is worthy of a Hollywood starlet, let the fashionably seductive Seduce add a pinch of glam, a dash of chic sophistication and a whole lot of sexiness to your look!

Seduce has 14 flagship stores and is also available at Myer, David Jones and selected boutiques nationally.